Plan
Planning
Defining the vision, researching the market, running the numbers and choosing the site. Phase 01 · In progress
01
Define vision & goals
What the studio is for, who it serves and how it runs.
- Purpose: music production, podcasting, post-production, voiceover
- Target users: independent artists, commercial hire, in-house engineers
- Model: owner-operated hybrid with approved external engineers
- Values-led: community first, accessible pricing
02
Market research
Identifying competition and the best location; understanding demand, pricing and trends in audio production across the Central Coast, Hunter and Sydney regions.
- Competitor mapping
- Demand & pricing research
- Audio production trends
- Full SWOT analysis (in progress)
03
Budget & financial planning
Estimating the full cost of getting the doors open — and keeping them open.
- Land / lease, construction, gear
- Labour, permits, legal, insurance
- Funding: self-funded, investors, loans, grants
- ROI projections & operating forecasts
- Monetisation strategy
04
Site selection
The criteria a site must meet before we commit. Buy vs lease is still under evaluation.
- Commercial zoning
- Sound restrictions & neighbours
- Client accessibility & parking
- Size for live room, control room, 2× iso, lounge
06
Business launch & operations
Everything that turns a building into a business.
- Branding, website & marketing
- Online booking system
- Studio policies & session terms
- Client management
07
Long-term maintenance & scaling
Keeping it running, sounding right and growing.
- Maintenance schedule
- Upgrade roadmap
- Additional rooms
- Financial sustainability & artist funding programs